The Kick-it Football Champions program was started in 2013 by Matt Colella, son of Laura Colella and SSEG partner Rich Colella. As a football kicker for St. Ignatius H.S., Matt raised money for the Kick-it organization during his senior season by collecting pledges for each point he scored. After only a few years, this program has grown to include over 200 high school kickers nationwide and now raises over $200,000 per year to support pediatric cancer research. Click here to make a pledge online.